UX Research
UX Research
Course Project
Course Project
Team Project
Team Project
The "KidKart" Experience for Grocery Stores
The "KidKart" Experience for Grocery Stores
Grocery shopping is a regular part of family life, but it often lacks the potential for meaningful interaction, especially between parents and young children. Our project aims to transform grocery shopping into a more engaging and bonding experience for families, particularly for parents with 3-5 year-old Kids. We introduced the “KidKart” Experience—a small, personalized shopping cart for kids—to create opportunities for children to actively participate in shopping. This turns a routine task into a fun and educational activity that also strengthens the parent-child bond. By allowing kids to help with tasks like finding items on a list and then rewarding them with sensory experience, we not only make grocery shopping more interactive, but also foster moments of connection between parents and children.
Grocery shopping is a regular part of family life, but it often lacks the potential for meaningful interaction, especially between parents and young children. Our project aims to transform grocery shopping into a more engaging and bonding experience for families, particularly for parents with 3-5 year-old Kids. We introduced the “KidKart” Experience—a small, personalized shopping cart for kids—to create opportunities for children to actively participate in shopping. This turns a routine task into a fun and educational activity that also strengthens the parent-child bond. By allowing kids to help with tasks like finding items on a list and then rewarding them with sensory experience, we not only make grocery shopping more interactive, but also foster moments of connection between parents and children.
🫣 TL;DR
🫣 TL;DR
✨ About Team
✨ About Team
Abhi Kevadiya (Me), Matthew Clark, Sara Dharmik
Abhi Kevadiya (Me), Matthew Clark, Sara Dharmik
My Role: UX Designer
Duration: September 18th - October 7th, 2024
Don’t have time to read the full case study? 🎥 Watch the project video for a quick overview!
Don’t have time to read the full case study? 🎥 Watch the project video for a quick overview!
→ Problem Framing
→ Problem Framing
Grocery shopping, often viewed as a mundane task, presents a unique opportunity to strengthen parent-child relationships and support child development. Our challenge is to transform this routine activity into a meaningful, interactive experience for parents with children aged 3-5, enhancing family bonds while supporting the child's cognitive and social growth.
Grocery shopping, often viewed as a mundane task, presents a unique opportunity to strengthen parent-child relationships and support child development. Our challenge is to transform this routine activity into a meaningful, interactive experience for parents with children aged 3-5, enhancing family bonds while supporting the child's cognitive and social growth.
View Solution →
View Solution →
Jump to Final Solution and story boarding.
Jump to Final Solution and story boarding.
→ Who We Designed For
→ Who We Designed For
Parents with 3-5 year-old children. At this age, kids are eager to explore and learn.
Parents with 3-5 year-old children. At this age, kids are eager to explore and learn.
Why this Audience?
Curious learners: At this age, kids are building skills like counting, colors, and vocabulary.
Bonding moments: Grocery shopping becomes a chance for families to connect and explore together.
Real-world learning: The store offers exciting stimuli and opportunities to learn social norms in a safe, engaging way.
Why this Audience?
Curious learners: At this age, kids are building skills like counting, colors, and vocabulary.
Bonding moments: Grocery shopping becomes a chance for families to connect and explore together.
Real-world learning: The store offers exciting stimuli and opportunities to learn social norms in a safe, engaging way.
→ Our Goal
→ Our Goal
Turn grocery shopping into a fun, interactive experience that supports their growth and builds stronger family bonds—making everyday tasks unforgettable.
Turn grocery shopping into a fun, interactive experience that supports their growth and builds stronger family bonds—making everyday tasks unforgettable.
→ Team Mantra & Core Statements
→ Team Mantra & Core Statements
Mantra- "Families bond through groceries!"
Mantra- "Families bond through groceries!"
What we meant by bonding?
Core Statements:
Core Statements:
1. Support the child's development and learning.
1. Support the child's development and learning.
2. Strengthen the parent-child relationship.
2. Strengthen the parent-child relationship.
3. Grow closer beyond the caregiver role.
3. Grow closer beyond the caregiver role.
4. Enhance communication and understanding between parent and child.
4. Enhance communication and understanding between parent and child.
5. Build lasting memories and traditions.
5. Build lasting memories and traditions.
What we mean by bonding?
Learning Opportunity
Learning Opportunity
Transforming routine tasks into educational experiences that support cognitive development.
Transforming routine tasks into educational experiences that support cognitive development.
Shared Experience
Shared Experience
Involving children in choices to foster independence and critical thinking.
Involving children in choices to foster independence and critical thinking.
Communication
Communication
Encouraging dialogue and active listening between parent and child.
Encouraging dialogue and active listening between parent and child.
Emotional Connection
Emotional Connection
Strengthening the parent-child relationship through quality time spent together.
Strengthening the parent-child relationship through quality time spent together.
Developmental Support
Developmental Support
Nurturing life skills such as planning, budgeting, and healthy eating habits in a practical setting.
Nurturing life skills such as planning, budgeting, and healthy eating habits in a practical setting.
🚀 Final Solution
🚀 Final Solution
→ Story Boarding
→ Story Boarding
This storyboard illustrates a fun and engaging journey where kids and parents bond while shopping together. The KidKart experience combines mystery, discovery, and sensory exploration, turning a regular grocery trip into an interactive learning adventure. Here's how it unfolds:
This storyboard illustrates a fun and engaging journey where kids and parents bond while shopping together. The KidKart experience combines mystery, discovery, and sensory exploration, turning a regular grocery trip into an interactive learning adventure. Here's how it unfolds:
Shot 1:
Parents receives notification from Kroger app saying here’s the new list of kidkart experience for this week!
Shot 1:
Parents receives notification from Kroger app saying here’s the new list of kidkart experience for this week!
Shot 2:
Parents take their kid to the Kroger grocery store.
Shot 2:
Parents take their kid to the Kroger grocery store.
Shot 3:
Along with parents, kid picking up his small personalised cart.
Shot 3:
Along with parents, kid picking up his small personalised cart.
Shot 4:
In kidkart there would be a mystery items list holder. And besides that there would be a card slots to put in collected cards.
Shot 4:
In kidkart there would be a mystery items list holder. And besides that there would be a card slots to put in collected cards.
Shot 5:
Now, parents and kid going to find those mystery items given in list. For example they are looking for apple. kid is helping parents and putting an apple inside his small cart.
Shot 5:
Now, parents and kid going to find those mystery items given in the list. For example they are looking for an apple. kid is helping parents and putting an apple inside his small cart.
Shot 5:
Now, parents and kid going to find those mystery items given in list. For example they are looking for apple. kid is helping parents and putting an apple inside his small cart.
Shot 6:
Now as kid got his mystery item apple, he also then collects the card for that item.
Shot 6:
Now as kid got his mystery item apple, he also then collects the card for that item.
Shot 7:
kid and parents go to the sensory station as guided on a card it self. Once they submit the card, kid will get to experience test or smell of the collected item. For example as he got the apple, he will get to experience apple pie.
Shot 7:
kid and parents go to the sensory station as guided on a card it self. Once they submit the card, kid will get to experience test or smell of the collected item. For example as he got the apple, he will get to experience apple pie.
→ Stage 3: The "KidKart" Experience | Finalised Idea
→ Stage 3: The "KidKart" Experience | Finalised Idea
In the final stage, we refined the most promising ideas from previous stages, focusing on better integration while prioritizing family bonding.
In the final stage, we refined the most promising ideas from previous stages, focusing on better integration while prioritizing family bonding.
We aimed to connect these concepts into a cohesive experience, iterating on key components to achieve our desired outcome.
We aimed to connect these concepts into a cohesive experience, iterating on key components to achieve our desired outcome.
Sketch Model 1:
The refined design features a smaller kid's cart with a tray for card slots and a printed shopping list. Children collect item cards, placed in multiple areas of the store for easier discovery. This encourages collaboration between parents and children, fostering learning and bonding as they shop together, with children actively helping and engaging in the process.
Sketch Model 1:
The refined design features a smaller kid's cart with a tray for card slots and a printed shopping list. Children collect item cards, placed in multiple areas of the store for easier discovery. This encourages collaboration between parents and children, fostering learning and bonding as they shop together, with children actively helping and engaging in the process.
3.1 - Kid Sized Cart with Card Slots & Pre-Made List
3.1 - Kid Sized Cart with Card Slots & Pre-Made List
3.2 - Product Item Cards with Listed Characteristics
3.2 - Product Item Cards with Listed Characteristics
Sketch Model 2:
Upon finding a card, the participating child can turn it in at a sensory station for that section. Like the stage prior, this will be a place for them to experience the product they just found through different sensory experiences.
Sketch Model 2:
Upon finding a card, the participating child can turn it in at a sensory station for that section. Like the stage prior, this will be a place for them to experience the product they just found through different sensory experiences.
3.3 - "Sensory Station"- Free Sample Station with Taste, Tactile, and Smell Samples
3.3 - "Sensory Station"- Free Sample Station with Taste, Tactile, and Smell Samples
Sketch Model 3:
The final sketches integrate the experience into Kroger's infrastructure. The app sends weekly updates with new lists and cards, ensuring fresh experiences and encouraging repeat visits for those who enjoyed it.
Sketch Model 3:
The final sketches integrate the experience into Kroger's infrastructure. The app sends weekly updates with new lists and cards, ensuring fresh experiences and encouraging repeat visits for those who enjoyed it.
3.4 - KidKart Notification, KidKart Popup within Kroger App
3.4 - KidKart Notification, KidKart Popup within Kroger App
3.5 - KidKart Section within Kroger App, with listed cards
3.5 - KidKart Section within Kroger App, with listed cards
Critique & Evaluation:
In this stage, we encountered several challenges:
Family-Oriented - Bonding Focused: The focus shifted too much to education and independence, excluding parents and reducing family bonding.
Educational - Learning Experience: While education was emphasized, presenting facts on screens or cards seemed too simplistic, likely to be overlooked and not promote deep learning.
Shared Independence - Owning the Experience: Although children owned the experience, parents were left out, weakening the shared aspect of the experience.
Longevity - Repeatable Experience: Both concepts required significant setup, making them difficult to change and leading to repetitive experiences for children.
While this stage moved in a positive direction with its educational focus and child independence, we realized the need to balance these with family engagement and opportunities for shared bonding.
Critique & Evaluation:
The "Toy Cart" concept didn't meet our core values for the following reasons:
Family-Oriented: It would likely separate families by encouraging parents to distract children, rather than fostering bonding moments.
Educational: The learning experience was limited to pre-existing tablet games, failing to create meaningful experiences for both parents and children.
Shared Independence: Instead of a shared experience, it created two separate activities with no overlap.
Longevity: The reliance on static toys and games made the experience repetitive, reducing its appeal for repeat visits.
This led us to refocus on creating a more engaging, family-centered experience.
🤕 Solution Iterations
🤕 Solution Iterations
→ Stage 1: The Toy Cart | Failed Idea
→ Stage 1: The Toy Cart | Failed Idea
In the initial stage, we explored the concept of a "Toy Cart" or "Distraction Cart" to address the challenge of children losing focus during grocery shopping.
In the initial stage, we explored the concept of a "Toy Cart" or "Distraction Cart" to address the challenge of children losing focus during grocery shopping.
Our research showed that distractions like toys or tablets were ineffective. We proposed redesigning the child’s seating section of the shopping cart to provide engaging, interactive experiences that would help keep children entertained and ease the shopping process for parents.
Our research showed that distractions like toys or tablets were ineffective. We proposed redesigning the child’s seating section of the shopping cart to provide engaging, interactive experiences that would help keep children entertained and ease the shopping process for parents.
Sketches:
The redesigned seating area features a "play mat" with fidget toys and an embedded tablet offering small educational games, inspired by the Ziosk tablet games in restaurants, to engage and distract children.
Sketches:
The redesigned seating area features a "play mat" with fidget toys and an embedded tablet offering small educational games, inspired by the Ziosk tablet games in restaurants, to engage and distract children.
1.0 - ToyCart - Large Seats with Tablets
1.0 - ToyCart - Large Seats with Tablets
1.1 - ToyCart - Simple Seats with Tablets
1.1 - ToyCart - Simple Seats with Tablets
Critique & Evaluation:
The "Toy Cart" concept didn't meet our core values for the following reasons:
Family-Oriented: It would likely separate families by encouraging parents to distract children, rather than fostering bonding moments.
Educational: The learning experience was limited to pre-existing tablet games, failing to create meaningful experiences for both parents and children.
Shared Independence: Instead of a shared experience, it created two separate activities with no overlap.
Longevity: The reliance on static toys and games made the experience repetitive, reducing its appeal for repeat visits.
This led us to refocus on creating a more engaging, family-centered experience.
Critique & Evaluation:
The "Toy Cart" concept didn't meet our core values for the following reasons:
Family-Oriented: It would likely separate families by encouraging parents to distract children, rather than fostering bonding moments.
Educational: The learning experience was limited to pre-existing tablet games, failing to create meaningful experiences for both parents and children.
Shared Independence: Instead of a shared experience, it created two separate activities with no overlap.
Longevity: The reliance on static toys and games made the experience repetitive, reducing its appeal for repeat visits.
This led us to refocus on creating a more engaging, family-centered experience.
→ Stage 2: The Education Cart(s) | Failed Idea
→ Stage 2: The Education Cart(s) | Failed Idea
In this stage, we focused on the educational aspects of our design, generating a variety of new ideas rather than refining a single concept.
In this stage, we focused on the educational aspects of our design, generating a variety of new ideas rather than refining a single concept.
The ideas developed here featured key components that would be carried forward into future stages.
The ideas developed here featured key components that would be carried forward into future stages.
Sketches 1:
The experience featured a children's cart with a screen and barcode scanner, allowing kids to scan items and learn fun facts, such as dish uses, translations, or origins. This concept stemmed from children's natural desire to mimic shopping behaviors. Additionally, sensory stations throughout the store offered samples for children to taste, smell, and touch, encouraging sensory exploration and learning.
Sketches 1:
The experience featured a children's cart with a screen and barcode scanner, allowing kids to scan items and learn fun facts, such as dish uses, translations, or origins. This concept stemmed from children's natural desire to mimic shopping behaviors. Additionally, sensory stations throughout the store offered samples for children to taste, smell, and touch, encouraging sensory exploration and learning.
2.0 - Scanning Children's Cart, Kroger App, Sensory Station
2.0 - Scanning Children's Cart, Kroger App, Sensory Station
Sketches 2:
The "treasure hunt" concept involved kids using their own shopping carts to find items from a pre-made list. Guided by painted blocks throughout the store, they collected cards with fun facts about each item. After completing the hunt, kids could exchange their cards at checkout for rewards like art supplies, snacks, or small toys.
Sketches 2:
The "treasure hunt" concept involved kids using their own shopping carts to find items from a pre-made list. Guided by painted blocks throughout the store, they collected cards with fun facts about each item. After completing the hunt, kids could exchange their cards at checkout for rewards like art supplies, snacks, or small toys.
2.1 - Cart with Card Slots and Embedded List
2.1 - Cart with Card Slots and Embedded List
2.2 - Storyboard of "Treasure Hunt" Shopping Activity
Critique & Evaluation:
In this stage, we encountered several challenges:
Family-Oriented - Bonding Focused: The focus shifted too much to education and independence, excluding parents and reducing family bonding.
Educational - Learning Experience: While education was emphasized, presenting facts on screens or cards seemed too simplistic, likely to be overlooked and not promote deep learning.
Shared Independence - Owning the Experience: Although children owned the experience, parents were left out, weakening the shared aspect of the experience.
Longevity - Repeatable Experience: Both concepts required significant setup, making them difficult to change and leading to repetitive experiences for children.
While this stage moved in a positive direction with its educational focus and child independence, we realized the need to balance these with family engagement and opportunities for shared bonding.
Critique & Evaluation:
In this stage, we encountered several challenges:
Family-Oriented - Bonding Focused: The focus shifted too much to education and independence, excluding parents and reducing family bonding.
Educational - Learning Experience: While education was emphasized, presenting facts on screens or cards seemed too simplistic, likely to be overlooked and not promote deep learning.
Shared Independence - Owning the Experience: Although children owned the experience, parents were left out, weakening the shared aspect of the experience.
Longevity - Repeatable Experience: Both concepts required significant setup, making them difficult to change and leading to repetitive experiences for children.
While this stage moved in a positive direction with its educational focus and child independence, we realized the need to balance these with family engagement and opportunities for shared bonding.
⛑️ Research
⛑️ Research
→ Key Steps of Grocery Shopping
→ Key Steps of Grocery Shopping
Here's a brief summary of the key steps in grocery shopping, and potential improvements and pain points, that we discussed during brainstorming.
Here's a brief summary of the key steps in grocery shopping, and potential improvements and pain points, that we discussed during brainstorming.
Upon finalizing our demographic, we encountered some more specific potentials that would be more catered towards our audience.
Upon finalizing our demographic, we encountered some more specific potentials that would be more catered towards our audience.
Upon finalizing our demographic, we encountered some more specific potentials that would be more catered towards our audience.
Entering the Store:
Potential: Implement a child-friendly welcome system using kid friendly carts.
Pain Point: Store layouts can be overwhelming for young children.
Entering the Store:
Potential: Implement a child-friendly welcome system using kid friendly carts.
Pain Point: Store layouts can be overwhelming for young children.
Navigating the Aisles:
Potential: Develop interactive, child-friendly elements into the store
Navigating the Aisles:
Potential: Develop interactive, child-friendly elements into the store
Finding Specific Product:
Potential: Create a scavenger hunt-style game using voice commands or visual cues (Mystery Cards in our case)
Finding Specific Product:
Potential: Create a scavenger hunt-style game using voice commands or visual cues (Mystery Cards in our case)
Adding Items to the Cart:
Potential: Design a reward system for children helping with item selection
Adding Items to the Cart:
Potential: Design a reward system for children helping with item selection
Queuing at Checkout:
Potential: Mobile payment systems and family-friendly express lanes
Queuing at Checkout:
Potential: Mobile payment systems and family-friendly express lanes
Payment and Leaving the Store:
Potential: Contactless payments or seamless integration with digital wallets.
Payment and Leaving the Store:
Potential: Contactless payments or seamless integration with digital wallets.
A general task flow diagram for a shopper that covers all steps discussed above.
A general task flow diagram for a shopper that covers all steps discussed above.
A general task flow diagram for a shopper that covers all steps discussed above.
→ Research Methodology
→ Research Methodology
For our primary research, we observed and engaged with parents and their 3-5 year old children during grocery trips. We used two main methods:
For our primary research, we observed and engaged with parents and their 3-5 year old children during grocery trips. We used two main methods:
Contextual Inquiries
Contextual Inquiries
→ Key insights from contextual inquiries:
🧩 Engagement Strategies
🧩 Engagement Strategies
Parents Involving Kids: Parents actively engage children by discussing products, letting them place items in the cart, or bringing toys/snacks for distractions.
Parents Involving Kids: Parents actively engage children by discussing products, letting them place items in the cart, or bringing toys/snacks for distractions.
Educational Opportunities: Parents use the store as a classroom, discussing food origins, nutrition, and incorporating storytelling to make shopping educational.
Educational Opportunities: Parents use the store as a classroom, discussing food origins, nutrition, and incorporating storytelling to make shopping educational.
🛒 Store Features & Technology
🛒 Store Features & Technology
Helpful Features: Interactive displays, comfy seating in carts, and the Kroger app for convenience.
Helpful Features: Interactive displays, comfy seating in carts, and the Kroger app for convenience.
Challenges: Self-checkout is difficult with toddlers
Challenges: Self-checkout is difficult with toddlers
Desired Improvements: More interactive or themed sections for kids, child-friendly displays, or play areas.
Desired Improvements: More interactive or themed sections for kids, child-friendly displays, or play areas.
📊 Learning & Development
📊 Learning & Development
Parents value opportunities that make kids feel helpful (like using mini carts) and help teach food and nutrition in a fun way.
Parents value opportunities that make kids feel helpful (like using mini carts) and help teach food and nutrition in a fun way.
Potential Improvements: Informative food displays and kid-friendly interactive stations.
Potential Improvements: Informative food displays and kid-friendly interactive stations.
→ Our takeaways from above:
🎢 Turning Routine into Adventure
🎢 Turning Routine into Adventure
Insight: “Turning a chore into an adventure” transforms the shopping experience into an exciting learning opportunity.
Insight: “Turning a chore into an adventure” transforms the shopping experience into an exciting learning opportunity.
Impact: Increases engagement, reduces stress, and makes learning fun for kids. This led to the idea of a scavenger-hunt-style shopping experience.
Impact: Increases engagement, reduces stress, and makes learning fun for kids. This led to the idea of a scavenger-hunt-style shopping experience.
🏡 Balancing Child Independence & Family Bonding
🏡 Balancing Child Independence & Family Bonding
Insight: Creating opportunities for parents and children to interact and cooperate strengthens family bonds and enhances learning.
Insight: Creating opportunities for parents and children to interact and cooperate strengthens family bonds and enhances learning.
Impact: Encourages collaborative learning and offers sensory-rich experiences that teach nutrition, math, and decision-making.
Impact: Encourages collaborative learning and offers sensory-rich experiences that teach nutrition, math, and decision-making.
Observation 1
Observation 1
👶 Family Observed
👶 Family Observed
Family 1: Mother & Son (Approx. 3 years old)
Family 1: Mother & Son (Approx. 3 years old)
Family 2: Father & Daughter (Approx. 4 years old)
Family 2: Father & Daughter (Approx. 4 years old)
Family 3: Mother & Son (Approx. 1.5 - 2 years old)
Family 3: Mother & Son (Approx. 1.5 - 2 years old)
👀 Distraction Strategies
👀 Distraction Strategies
Children entertained themselves with cart items or products on shelves.
Children entertained themselves with cart items or products on shelves.
No phones or tablets used, and children didn't disrupt shopping.
No phones or tablets used, and children didn't disrupt shopping.
Quote: "Kids were in their own world while parents were shopping."
Quote: "Kids were in their own world while parents were shopping."
📚 Educational & Task Engagement
📚 Educational & Task Engagement
No educational interactions observed.
No educational interactions observed.
Children weren’t involved in tasks like finding or placing items in the cart.
Children weren’t involved in tasks like finding or placing items in the cart.
Quote: "Kids were peaceful and didn’t interrupt parents."
Quote: "Kids were peaceful and didn’t interrupt parents."
🥱 Attention Span
🥱 Attention Span
Children showed signs of disengagement over time.
Children showed signs of disengagement over time.
Quote: "They weren’t as happy after a while, one child wanted to run around."
Quote: "They weren’t as happy after a while, one child wanted to run around."
→ Our takeaways from above:
📉 Limited Engagement
📉 Limited Engagement
Parents didn’t involve kids in tasks, missing learning moments.
Parents didn’t involve kids in tasks, missing learning moments.
Children were passive, with minimal involvement in the process.
Children were passive, with minimal involvement in the process.
🏬 Environmental Impact
🏬 Environmental Impact
The store environment didn’t affect behavior much.
The store environment didn’t affect behavior much.
Enthusiasm faded over time, but children remained calm.
Enthusiasm faded over time, but children remained calm.
💡Opportunity
💡Opportunity
This session highlights the chance to turn grocery shopping into an interactive, educational experience, fostering parent-child bonding and enhancing learning.
This session highlights the chance to turn grocery shopping into an interactive, educational experience, fostering parent-child bonding and enhancing learning.
Observation 2
Observation 2
👶 Family Observed
👶 Family Observed
Family 1: One Parent & 2 Children
Family 1: One Parent & 2 Children
— Child 1 (Younger): Approximately 4-5 years old.
— Child 1 (Younger): Approximately 4-5 years old.
— Child 2 (Older): Approximately 7-8 years old.
— Child 2 (Older): Approximately 7-8 years old.
👀 Distraction Strategies
👀 Distraction Strategies
Parent used a hands-off approach; children self-entertained.
Parent used a hands-off approach; children self-entertained.
Younger child (4-5 years) mimicked the parent, assisting with shopping.
Younger child (4-5 years) mimicked the parent, assisting with shopping.
Older child (7-8 years) browsed independently.
Older child (7-8 years) browsed independently.
No use of technology for distraction.
No use of technology for distraction.
Quote: "The parent let their children wander in 'orbit' while shopping."
Quote: "The parent let their children wander in 'orbit' while shopping."
📚 Educational & Task Engagement
📚 Educational & Task Engagement
Limited educational interactions observed.
Limited educational interactions observed.
Incidental learning occurred through product explanations.
Incidental learning occurred through product explanations.
Treat sections caused more distractions due to bright colors and appeal.
Treat sections caused more distractions due to bright colors and appeal.
Quote: "Brightly colored products increased distraction."
Quote: "Brightly colored products increased distraction."
🧑🍼 Parent-Child Interaction:
🧑🍼 Parent-Child Interaction:
Parent focused on shopping, occasionally refocusing wandering children.
Parent focused on shopping, occasionally refocusing wandering children.
Minimal structured educational activities.
Minimal structured educational activities.
Quote: "The younger mimicking the parent aligns perfectly with the KidKart concept."
Quote: "The younger mimicking the parent aligns perfectly with the KidKart concept."
→ Our takeaways from above:
🧩 Structured Engagement:
🧩 Structured Engagement:
Minimal activities were observed, highlighting a need for interactive tools like KidKart’s Mystery Shopping List.
Minimal activities were observed, highlighting a need for interactive tools like KidKart’s Mystery Shopping List.
Younger children’s mimicry behavior can be used to create educational shopping tasks.
Younger children’s mimicry behavior can be used to create educational shopping tasks.
🙊 Turning Sensory Distraction into Learning:
🙊 Turning Sensory Distraction into Learning:
Treat sections naturally attracted children; sensory engagement can be enhanced with KidKart’s sensory stations
Treat sections naturally attracted children; sensory engagement can be enhanced with KidKart’s sensory stations
Parallel activities for children can improve engagement without disrupting shopping efficiency.
Parallel activities for children can improve engagement without disrupting shopping efficiency.
💡Opportunity
💡Opportunity
The hands-off approach observed suggests potential for tools like KidKart to foster parent-child interaction, learning, and engagement, turning routine shopping into a meaningful experience.
The hands-off approach observed suggests potential for tools like KidKart to foster parent-child interaction, learning, and engagement, turning routine shopping into a meaningful experience.
→ Overall Research Insights & Conclusion
→ Overall Research Insights & Conclusion
Learning Potential:
Learning Potential:
→ Parents rarely engaged kids, opening doors for KidKart to add fun, educational moments.
→ Parents rarely engaged kids, opening doors for KidKart to add fun, educational moments.
Active Participation:
Active Participation:
→ Transform passive roles with child-sized carts and mystery shopping lists for 3-5 year olds.
→ Transform passive roles with child-sized carts and mystery shopping lists for 3-5 year olds.
Sensory Engagement:
Sensory Engagement:
→ Leverage kids’ curiosity with sensory stations to turn distractions into learning.
→ Leverage kids’ curiosity with sensory stations to turn distractions into learning.
Sustained Interest:
Sustained Interest:
→ Keep kids engaged longer through interactive tasks and activities
→ Keep kids engaged longer through interactive tasks and activities
Family Bonding:
Family Bonding:
→ Encourage collaboration with shared tasks, turning errands into quality time.
→ Encourage collaboration with shared tasks, turning errands into quality time.
KidKart has the potential to revolutionize grocery shopping by blending fun, learning, and family connection—making the experience engaging for children and stress-free for parents.